Michael R Brewer

US Patent:

20210157974, May 27, 2021

Filed:

Jun 15, 2020

Appl. No.:

16/901656

Inventors:

- San Francisco CA, US
Gokhan Cagrici - Gilroy CA, US
Daniel Keith Wilson - San Francisco CA, US
Shrestha Basu Mallick - San Francisco CA, US
Jonathan Daniel Showers Belkowitz - San Francisco CA, US
Jason Lestina - Indianapolis IN, US
James Brewer - Indianapolis IN, US
Daniel Louis Gasperut - Indianapolis IN, US
Jeffrey Allen Zickgraf - Indianapolis IN, US
Greg Lyman - Jacksonville IL, US
Michael Ronald Brewer - Somers MT, US
Evan Black - Carmel IN, US
Austin Rauschuber - Hamden CT, US
Victoria Schultz - Indianapolis IN, US
Matthew David Trepina - Westfield IN, US
Peter Stadlinger - San Francisco CA, US

International Classification:

G06F 40/166
H04L 12/58
G06F 40/216
G06N 20/00

Abstract:

Methods, systems, and devices supporting data processing are described. In some systems, a data processing platform may support communication message analysis using machine learning. For example, a system may receive a set of communication messages (e.g., social media messages) and perform a machine learning process on the message contents and message interaction data to train a machine learned model. The system may further receive a subject line for a communication message for analysis, input the subject line into the machine learned model, and receive, as an output of the machine learned model, an engagement score based on the subject line. The engagement score may indicate an estimated probability that a user receiving the communication message opens the communication message (e.g., based on the subject line). A user—or the system—may modify the subject line based on the analysis to improve the engagement score.