Scg
President
Jsc Consumer Insights Oct 1997 - Dec 1998
Qualitative Research Consultant
Ogilvy & Mather Jul 1996 - Oct 1997
Partner
Fcb Jun 1994 - Jun 1996
Vice President
Doremus Mar 1992 - May 1994
Account Supervisor
Education:
Columbia Business School 1989 - 1990
Master of Business Administration, Masters, Marketing, Finance
Columbia University In the City of New York 1981 - 1985
Bachelors, Bachelor of Arts, Economics
Skills:
Customer Insight Marketing Research Brand Equity Advertising Research Market Research Brand Architecture Focus Groups Consumer Behaviour Competitive Intelligence Segmentation Advertising Copy Testing Consumer Products Positioning Package Design/Brand Identity Consumer Insight