Miguel R Franco

US Patent:

20180286000, Oct 4, 2018

Filed:

Mar 31, 2017

Appl. No.:

15/476605

Inventors:

- Atlanta GA, US
Miguel Franco - Plano TX, US
Matthew Teshera - Sachse TX, US

Assignee:

AT&T Intellectual Property I, L.P. - Atlanta GA

International Classification:

G06Q 50/26
G06Q 30/02

Abstract:

Concepts and technologies are disclosed herein for identity management for first-party data. An identity management system can provide first identifiers and respective trait data associated with each first identifier to a data management platform. The data management platform can assign respective second identifiers to each of the first identifiers. The identity management system can receive third identifiers and corresponding personal identifiable information associated with each third identifier from an advertisement delivery system. Using the personal identifiable information from the advertisement delivery system and personal identifiable information collected by the identity management system, the identity management system can map each of the first identifiers to a respective one of the third identifiers to generate first identifier and third identifier pairs. The identity management system can send the pairs to the data management platform for use in directing targeted information for publication to members of an audience determined by data management platform.