Mimi Colette Dixon

Marketing Communications

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Location:

529 Warwick Rd north, Lawnside, NJ 08045

Industry:

Consumer Goods

Work:

Crayola
Manager - Brand Marketing, Strategy and Activation
Crayola Jun 2014 - Apr 2017
Leader - Customer Development and National Activation
Campbell Soup Company Jun 2013 - May 2014
Senior Group Mgr, Shopper Marketing - National and Retail Grocery
Campbell Soup Company Dec 2011 - May 2013
Senior Group Mgr, Integrated Shopper and Consumer Marketing - Soup, Beverage, Grocery, Back To School and Wellness
Campbell Soup Company Jan 2010 - Nov 2011
Senior Group Mgr, Integrated Shopper and Consumer Marketing - Soup, Beverage, Emerging Channels, Wellness

Education:

University of Delaware 1995 - 1997
Masters, Public Administration, Management Rutgers University 1990 - 1995
Bachelors, Bachelor of Arts, Sociology Woodrow Wilson High School 1986 - 1990

Skills:

Integrated Marketing
Shopper Marketing
Advertising
Strategic Planning
Leadership
Brand Management
Cross Functional Team Leadership
Consumer Marketing
Competitive Analysis
Analysis
Digital Marketing
Market Research
Budgets
Marketing Communications
Segmentation
Public Relations
Event Planning and Management
Merchandising
Strategic Partnership Management and Activation
Fiscal Management
Sports Marketing and Activation
Product Marketing
Marketing Strategy
Social Media Marketing
Media Planning
Thought Leadership
Sales Presentations
Contract Negotiation and Activation
Creative Concept Development
Program Management and Analysis
Presentation Development and Delivery
Brand Activation
Partnership Activation
Marketing Activation
Advertising Campaigns
Experiential Events
Agency Leadership
Marketing Budget Management
Creative Briefs
Sales and Marketing Leadership
Management of Direct Reports
Development of Promotional Materials
Campaign Concepting
Strategic Vision
Storytelling
Strategic Leadership
Integrated Consumer Marketing
Aor Management
Program Management
Management
Sports Marketing
Presentation Development
Brand Architecture
Brand Development
Consumer Products
Contract Negotiation
Creative Direction
Customer Insight
Event Planning
Fmcg
Fiscal Policy
Iri
Market Planning
Marketing
Marketing Management
Training
Talent Management
Strategy
Strategic Partnerships
Sponsorship
Retail
Relationship Marketing

Mimi L Dixon

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Mimi Dixon

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Mimi Dixon

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Mimi Dixon

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Mimi Dixon

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Location:

Greater Philadelphia Area

Industry:

Food Production