Monica L Smith

US Patent:

20180139514, May 17, 2018

Filed:

Jan 12, 2018

Appl. No.:

15/870358

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

H04N 21/81
G06Q 30/02
H04N 21/258
H04N 21/45
H04N 21/2543
H04N 21/41
H04N 21/466
H04N 21/84
H04N 21/478
H04N 21/442
H04N 21/24
H04N 21/25

Abstract:

In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.

US Patent:

20170330272, Nov 16, 2017

Filed:

Jul 28, 2017

Appl. No.:

15/662589

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

G06Q 30/06
G06Q 30/06
G06Q 30/02
G06Q 30/02
G06Q 30/02
G06F 17/30
G06F 3/0482
G06F 17/30
G06F 17/30
G06F 17/30
G06F 17/30
G06F 3/0484
H04M 3/51
G06Q 30/02

Abstract:

In some embodiments, the present invention is directed to database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of media airings, including: a specifically programmed server; a database accessible by the server, where the server includes a plurality of modules configured to perform: electronically and periodically obtaining media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; associating, in real time, media data records of airings of creatives to fulfillment transaction records by matching records among database tables having media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; continuously calculating, in real-time, a current value of a particular airing of a particular creative; and displaying a graphical user interface, including real-time updated look-up items, outputting one or more real-time report based at least on the continuously calculating the current value of the particular airing.

US Patent:

20170316444, Nov 2, 2017

Filed:

Jul 17, 2017

Appl. No.:

15/651992

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

G06Q 30/02
G06Q 30/02
G06F 17/30

Abstract:

In some embodiments, the present invention provides a computer system that at least includes a self-adjusting database software platform that is configured to self-adjust, based on available data, by generating each group key of a plurality of group keys from a plurality of data elements of the available data; selecting a plurality of selected subindex factors from a plurality of subindex factors, where each selected subindex factor corresponds to the available data for a particular group key; and determining a plurality of assigned weights which are distributed among the plurality of selected subindex factors.

US Patent:

20170111708, Apr 20, 2017

Filed:

Dec 30, 2016

Appl. No.:

15/395535

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

H04N 21/81
H04N 21/258
H04N 21/45
H04N 21/2543
H04N 21/24
H04N 21/25
H04N 21/466
H04N 21/84
H04N 21/478
H04N 21/442
G06Q 30/02
H04N 21/41

Abstract:

In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.

US Patent:

20160366455, Dec 15, 2016

Filed:

Feb 1, 2016

Appl. No.:

15/012595

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

H04N 21/25
H04N 21/24
H04N 21/478
H04N 21/81
H04N 21/442

Abstract:

In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.

US Patent:

20160035014, Feb 4, 2016

Filed:

Oct 12, 2015

Appl. No.:

14/880913

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

G06Q 30/06
H04M 3/51
G06F 3/0484
G06F 3/0482
G06F 17/30
G06Q 30/02

Abstract:

In some embodiments, the present invention is directed to database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of media airings, including: a specifically programmed server; a database accessible by the server, where the server includes a plurality of modules configured to perform: electronically and periodically obtaining media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; associating, in real time, media data records of airings of creatives to fulfillment transaction records by matching records among database tables having media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; continuously calculating, in real-time, a current value of a particular airing of a particular creative; and displaying a graphical user interface, including real-time updated look-up items, outputting one or more real-time report based at least on the continuously calculating the current value of the particular airing.

US Patent:

20150046251, Feb 12, 2015

Filed:

Aug 8, 2014

Appl. No.:

14/455826

Inventors:

Monica C. Smith - Parsippany NJ, US

International Classification:

G06Q 30/02
G06F 17/30

US Classification:

705 1441

Abstract:

A method, computer system and non-transitory computer readable storage medium for updating attributes data of a plurality of media events; indexing a plurality of key performance indicators for a plurality of group keys using the attributes data; generating at least one predictive score associated with each group key based on the indexed data from a report table in the database that includes the indexed data and based on a plurality of predetermined rules; automatically adjusting the applied predictive score in real-time from the previously indexed all combinations based on the updated user input in the configuration module; applying the at least one predictive scores associated with the group keys to a plurality of thresholds; and providing the at least one media transaction recommendation for the group keys based on the applied threshold values and based on the automatically adjusting.