Sumitovant Biopharma
Chief Executive Officer
Roivant Sciences
Vant Operating Chair, Roivant Pharma
Myrtle Potter Media Aug 2009 - Dec 2014
President and Chief Executive Officer
Myrtle Potter & Company Aug 2009 - Dec 2014
President and Chief Executive Officer
Genentech 2000 - 2005
President - Commercial Operations
Education:
University of Chicago 1976 - 1980
Bachelors, Bachelor of Arts
Mayfield High School 1973 - 1976
Skills:
Biotechnology Strategy Pharmaceutical Industry Commercialization Product Launch Clinical Development Lifesciences Cross Functional Team Leadership Leadership Healthcare Oncology Strategic Planning Managed Care Life Sciences Entrepreneurship Business Strategy Cardiology Infectious Diseases Medical Devices Pharmaceutical Sales Clinical Trials Drug Development Management Marketing Marketing Strategy Fda Start Ups Sales Effectiveness Personalized Medicine Pharmacogenomics Biopharmaceuticals Neurology Product Development Health Care Reform Positive Team Player Team Leadership Hospitals Sales Clinical Research Lead A Team Healthcare Information Technology Biomarkers Cancer Corporate Communications
Name / Title
Company / Classification
Phones & Addresses
Myrtle Potter CTO
Genentech Inc Pharmaceutical Preparations
Po Box 9030, South San Francisco, CA 94083
Myrtle Potter Manager
Chapman & Assoc LLC Real Estate Development
410 S 1 St, San Jose, CA 95113 PO Box 880, San Jose, CA 95106 (408)2899998
Myrtle M. Potter
Tate 3939, LLC Real Estate Holding · Nonclassifiable Establishments
1275 Lincoln Ave, San Jose, CA 95125 1346 The Alameda, San Jose, CA 95126
Myrtle M. Potter
Silverton Abr, LLC Real Estate Holding · Nonclassifiable Establishments
1346 The Alameda, San Jose, CA 95126 1275 Lincoln Ave, San Jose, CA 95125
Myrtle M. Potter
Marrambo, LLC Real Estate Holding · Nonclassifiable Establishments
1275 Lincoln Ave, San Jose, CA 95125 1346 The Alameda, San Jose, CA 95126
Myrtle M. Potter
Thanelor Fast III, LLC Real Estate Holding
1275 Lincoln Ave, San Jose, CA 95125 1346 The Alameda, San Jose, CA 95126
Myrtle M. Potter President
MYRTLE POTTER MEDIA, INC
1275 Lincoln Ave SUITE 7, San Jose, CA 95125 650 Page Ml Rd, Palo Alto, CA 94304
Myrtle M. Potter President
CHAPMAN BUILDERS, INC
2995 Woodside Rd STE 400, Redwood City, CA 94062
Us Patents
Methods And Systems For Growing And Retaining The Value Of Brand Drugs By Computer Predictive Model
The present invention is directed to a brand value growth and retention system for brand drugs commercialized by brand drug advertisers through a brand drug's lifecycle during patent exclusivity and after loss of exclusivity. The brand value growth and retention system iteratively analyzes combined computational models of consumer, healthcare provider retailer and payor segment data to produce brand drug promotional campaigns that are predictive with modifying parameters that transform the promotional campaigns over time. As a result, the brand drug promotional campaign generates an increased number of brand drug purchases while predicting the point where incremental promotional campaign investments produce a diminishing number of incremental brand drug purchases.
Methods And Systems For Growing And Retaining The Value Of Brand Drugs By Computer Predictive Model
The present invention is directed to a brand value growth and retention system for brand drugs commercialized by brand drug advertisers through a brand drug's lifecycle during patent exclusivity and after loss of exclusivity. The brand value growth and retention system iteratively analyzes combined computational models of consumer, healthcare provider retailer and payor segment data to produce brand drug promotional campaigns that are predictive with modifying parameters that transform the promotional campaigns over time. As a result, the brand drug promotional campaign generates an increased number of brand drug purchases while predicting the point where incremental promotional campaign investments produce a diminishing number of incremental brand drug purchases.
Methods And Systems For Growing And Retaining The Value Of Brand Drugs By Computer Predictive Model
The present invention is directed to a brand value growth and retention system for brand drugs commercialized by brand drug advertisers through a brand drug's lifecycle during patent exclusivity and after loss of exclusivity. The brand value growth and retention system iteratively analyzes combined computational models of consumer, healthcare provider retailer and payor segment data to produce brand drug promotional campaigns that are predictive with modifying parameters that transform the promotional campaigns over time. As a result, the brand drug promotional campaign generates an increased number of brand drug purchases while predicting the point where incremental promotional campaign investments produce a diminishing number of incremental brand drug purchases.
News
Rite Aid reports 2.7% lift in Q1 sales; Wellness Stores now make up 29% of chain
annual shareholder meeting, shareholders elected eight directors to hold office until the2015 Annual Meeting of Stockholders, including John Standley, Rite Aid chairman and CEO, and directors Joseph Anderson, Jr., BruceBodaken, David Jessick, Kevin Lofton, Myrtle Potter, Michael Regan and Marcy Syms. R
Genentech - President Commercial and COO (2000-2006) Bristol-Myers Squibb - President, Cardiovascular/Metabolics Business (1996-2000) Merck & Co. - Many Roles (1982-1996) Procter & Gamble - Sales and Sales Training (1980-1982)
Education:
University of Chicago - Bachelor of Arts Degree
About:
Myrtle Potter is one of America’s foremost healthcare leaders and innovators and a best-selling author. She has dedicated three decades of service and leadership to America’s most successful global h...