Blue Shield of California
Multichannel Marketing Delivery Expert, Medicare Acquisition Marketing at Blue Shield of California
Bell Sports 1999 - 2000
Product Manager
Saucony 1994 - 1999
Women's Product Marketing Manager
Staples 1994 - 1995
Strategic Planning Analyst
Education:
Babson College 1992 - 1994
Master of Business Administration, Masters, Marketing, Business
Smith College 1985 - 1989
Bachelors, Bachelor of Arts, Economics
Skills:
Direct Marketing Product Marketing Integrated Marketing Marketing Communications Marketing Marketing Strategy Multi Channel Marketing Strategy Brand Management Segmentation Product Development Email Marketing Sem Analytics Lead Generation Online Advertising Online Marketing Competitive Analysis Mobile Marketing Digital Marketing Web Analytics Customer Insight Database Marketing