Nancy W Y Yu

US Patent:

20210365969, Nov 25, 2021

Filed:

May 19, 2021

Appl. No.:

17/324366

Inventors:

- San Mateo CA, US
Nancy Yu - Palo Alto CA, US
Tian Lan - Foster City CA, US

International Classification:

G06Q 30/02
G06N 20/00

Abstract:

Systems and methods are disclosed for selecting offers based on segmentation of users targeted for the offers. To personalize the offer selection for a user while avoiding the processing burden of selecting offers tailored at an individual user level, an offer selection optimizer system divides targeted users into persona segments based on the behavior of the targeted users with enterprises or offers. The system selects an offer based on initial weights applied to respective parameters of candidate offers, where the candidate offers may be scored using a weighting function. The weights may vary depending on the persona segment for which the offer is scored. The system may modify the initial weights to generate exploration weights, which are used to select exploration offers. Users' activities with the generated offers are tracked to update the initial weights. The system can generate subsequent offers using the updated weights.