Nathaniel Blake Scholl from Englewood, CO, age 44

Bidding On Pending, Query Term-Based Advertising Opportunities
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US Patent:

8447651, May 21, 2013
Filed:

Jan 25, 2005
Appl. No.:

11/043503
Inventors:

Nathaniel B. Scholl - Seattle WA, US
Stephan G. Betz - Seattle WA, US
Assignee:

Amazon Technologies, Inc. - Reno NV
International Classification:

G06Q 30/00
US Classification:

705 1454, 705 144
Abstract:

A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

Method And System For Placing Advertisements Based On Selection Of Links That Are Not Prominently Displayed
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US Patent:

20050149388, Jul 7, 2005
Filed:

Dec 30, 2003
Appl. No.:

10/748694
Inventors:

Nathaniel Scholl - Issaquah WA, US
International Classification:

G06F017/60
US Classification:

705014000
Abstract:

A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.

Method And System For Generating And Placing Keyword-Targeted Advertisements
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US Patent:

20050149390, Jul 7, 2005
Filed:

Dec 30, 2003
Appl. No.:

10/748759
Inventors:

Nathaniel Scholl - Issaquah WA, US
Joanna Power - Seattle WA, US
Alexander DeNeui - Seattle WA, US
International Classification:

G06F017/60
US Classification:

705014000
Abstract:

A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.

Method And System For Identifying Keywords For Use In Placing Keyword-Targeted Advertisements
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US Patent:

20060041536, Feb 23, 2006
Filed:

Aug 9, 2004
Appl. No.:

10/914722
Inventors:

Nathaniel Scholl - Issaquah WA, US
Alexander DeNeui - Seattle WA, US
International Classification:

G06F 17/30
US Classification:

707003000
Abstract:

A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.