Neil T. Heffernan (born 1970 in Worcester, Massachusetts) is a professor of computer science at Worcester Polytechnic Institute. He is known for his role in ...
Resumes
Executive Vice President | Shopper And Retail Strategy
Gfk
Executive Vice President | Shopper and Retail Strategy
Gfk Jan 2012 - Dec 2016
Senior Vice President | Shopper and Retail Strategy
Gfk Jan 2008 - Dec 2011
Senior Vice President and General Manager
Iri Jan 1992 - Oct 2007
Senior Vice President - Business and Consumer Insights
Education:
Indiana University - Kelley School of Business 1987 - 1991
Bachelors, Bachelor of Science, Marketing, Advertising
Skills:
Customer Insight Segmentation Marketing Research Consumer Behaviour Market Research Competitive Analysis Shopper Marketing Analytics Marketing Strategy Competitive Intelligence Advertising Research Brand Equity Strategy Cross Functional Team Leadership Consumer Insight Business Insights Brand Architecture Go To Market Strategy Primary Research Marketing Mix Modeling Consumer Behavior Focus Groups Questionnaire Design