An illuminated ski pole has a light dispersing shaft and/or a light dispersing fiber optic element affixed to its shaft. The light dispersing shaft and the light dispersing fiber optic element have external surfaces which are modified by, for example, roughening, micro-faceting, micro-ridging or micro-grooving so as to enhance the dispersion of light from the shaft and/or the fiber optic element, whereby substantially the entire ski pole can be illuminated.