age ~63
from Iowa City, IA
Essentials of Services Marketing 1st ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is...
Author
Christopher H. Lovelock, Jochen Wirtz, Patricia Chew
Binding
Paperback
Pages
600
Publisher
Pearson Education
ISBN #
9810679955
EAN Code
9789810679958
ISBN #
3
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attent...
Author
Jochen Wirtz, Patricia Chew, Christopher Lovelock
Binding
Paperback
Pages
679
Publisher
Pearson Education
ISBN #
9810686188
EAN Code
9789810686185
ISBN #
2
Binding
Hardcover
Publisher
Putnam Juvenile
ISBN #
6