Paul Edward Owen

US Patent:

20150081423, Mar 19, 2015

Filed:

Sep 5, 2014

Appl. No.:

14/478776

Inventors:

Vivek Palan - San Francisco CA, US
Paul Owen - Bend OR, US
Frank Ledo - Berkeley CA, US

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

A system for multichannel marketing includes a redirect link that takes the place of an ordinary link to a landing page in an advertisement or interest page. A consumer activating the link is redirected momentarily to a server maintained by a marketing services provider. A cookie on the consumer's device is used to link data about this consumer to other data about the consumer that is maintained by the marketing services provider. The consumer data is held in an area where no personally identifiable information (PII) is maintained. The system allows a marketer to better track multichannel marketing efforts and to analyze the results of multichannel marketing without comprising the privacy of consumers.