About:
PAULA WEISS
Paula Weiss brings to Coldwell Banker Residential Brokerage of Winnetka seventeen years of experience in the real estate industry and more than 15 years of experience in Public Relations and Marketing where she represented such companies as Paramount Pictures, The Goodman Theatre, Hyatt Hotels and The Washington Opera at The Kennedy Center for the Performing Arts. As a Realtor, Paula’s strong business background allows her to bring a unique creative vision to the sales process in today’s competitive marketplace. Having renovated and built several of her own homes, she has a talent for helping buyers to recognize a property’s potential. Paula has also worked extensively with builders and developers, providing a wide range of services from identifying viable sites, reviewing architectural designs and interior finishes to offering extensive marketing support. Paula looks forward to helping buyers, sellers, and developers in Winnetka, Kenilworth, Wilmette, Glencoe, Glenview (The New Trier District) and Evanston. She is also happy to find you an excellent agent anywhere in the United States, utilizing her vast referral network.
BUYING YOUR NEXT HOME
Paula finds it an absolute pleasure to advise you on your next home purchase. She is adept at helping both first time buyers and experienced investors find the ideal property that fits their needs, lifestyle, and financial plans. Her extensive knowledge of the North Shore communities has made her one of the most in-demand relocation experts, "I love having the opportunity to work with clients who are seeing our beautiful towns for the first time. I feel a tremendous responsibility to make sure that the entire process goes as smoothly as possible." Paula works hard to ensure that you feel ‘at home’ from day one. Paula will be your advisor, market analyst, aggressive negotiator, and confident real estate professional throughout the entire process.
LISTING YOUR HOME
As a listing agent, Paula has had remarkable success in a challenging environment. “I think this can be attributed to my strong marketing background and my ability to analyze what buyers perceive as ‘value pricing’ which is critically important for success.” Paula places a strong emphasis on staying up to date on not just your direct market but the markets in the outlying communities. She knows that to make a fully informed decision about the list price of your home, you need to understand the competition, not just your next door neighbors, but the market conditions of the other North Shore communities that will most certainly directly affect the sell-ability of your home. In addition to informed pricing, Paula will market your home extensively, especially online, where over 90% of today’s buyers begin their search. Your home will appear on Trulia, Zillow, Realtor.com, Redfin, It’s own website (guaranteeing ‘googleability’), Coldwell Banker National and Local (the latter of which receives over double the online views of any competitive brokerage), and over 60 more popular search sites. Paula has the experience, persistence, marketing and business acumen to successfully sell your home and looks forward to working with you.
PERSONAL BACKGROUND AND THE NORTH SHORE
Paula enjoyed a successful career in public relations and marketing and parlayed this success into a passion for real estate sales. A long-time North Shore resident, she raised a son in the New Trier school district and has lived in the community of Glencoe for the past 10 years. One of her greatest joys in life has been her role as a mother and she is tremendously proud of her son who is a recent graduate of Yale and is now attending their Law School. Paula has a deep affection for the North Shore and all of the special amenities it has to offer. She is a frequent visitor of the Chicago Botanic Gardens and takes pleasure in acquainting her clients with the hidden gems that can be found in this wonderful community. When not out enjoying the Shore and the City she can be found in her community of Glencoe walking her two dogs, ‘Molly’ and ‘Lily’.