Prashant B Desai

US Patent:

20070027850, Feb 1, 2007

Filed:

Aug 1, 2005

Appl. No.:

11/194381

Inventors:

John Chan - New York NY, US
Prashant Desai - New York NY, US
Peter Hershberg - New York NY, US
Vince Russo - Shrewsbury MA, US
Randy Schwartz - New York NY, US
Joshua Stylman - Brooklyn NY, US
Joel Lapp - New York NY, US

International Classification:

G06F 17/30

US Classification:

707003000

Abstract:

A method and system for creating a production sheet for a media venue are disclosed. Content pertaining to one or more of a product and a service may be received. One or more assets may be automatically generated based on the content. The assets may include, for example, a keyword and a creative. A creative may be advertising copy and may include placeholders for information pertaining to the keyword. Pricing information may be accessed from a database. The pricing information may be related to the keyword. A bid price may be determined for the keyword based on the pricing information. A production sheet may then be generated. The production sheet may include the keyword and the creative, and may delimit the terms of an advertising and/or marketing campaign. The production sheet may then be submitted to a media venue.

US Patent:

20070027901, Feb 1, 2007

Filed:

May 5, 2006

Appl. No.:

11/381872

Inventors:

John Chan - New York NY, US
Prashant Desai - New York NY, US
Peter Hershberg - New York NY, US
Vince Russo - Shrewsbury MA, US
Randy Schwartz - New York NY, US
Joshua Stylman - Brooklyn NY, US
Joel Lapp - New York NY, US

International Classification:

G06F 7/00

US Classification:

707102000

Abstract:

A method of implementing an advertising campaign includes receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service; using one or more of the relevant terms to develop a plurality of keywords; and automatically generating an advertising production sheet. The production sheet includes at least one of the keywords and a creative, wherein the creative comprises one or more of the keywords, or one or more relevant terms or words and phrases relevant to the keyword. The creative may be used in a marketing campaign, such as an Internet search engine result.

US Patent:

20070214048, Sep 13, 2007

Filed:

May 24, 2007

Appl. No.:

11/753345

Inventors:

John Chan - New York NY, US
Prashant Desai - New York NY, US
Peter Hershberg - New York NY, US
Vince Russo - Shrewsbury MA, US
Randy Schwartz - New York NY, US
Joshua Stylman - Brooklyn NY, US
Joel Lapp - New York NY, US

Assignee:

REPRISE MEDIA, LLC - New York NY

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A computer-implemented method of implementing an advertising campaign may include receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service, using at least one of the relevant terms to develop a plurality of keywords and automatically generating an advertising production sheet comprising at least one of the keywords and a creative. The creative may include one or more terms that are relevant to the at least one keyword. The creative may be used in an advertising campaign. The content may include one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site.

US Patent:

20220217527, Jul 7, 2022

Filed:

Jan 6, 2022

Appl. No.:

17/570335

Inventors:

- New York NY, US
Prashant Janakrai Desai - New York NY, US
Michael Stearne - Bellmawr NJ, US
Rodger R. Desai - New York NY, US
Ryan Alexander - Snohomish WA, US
Kyle Price - New York NY, US

International Classification:

H04W 8/20
H04W 12/71
H04W 12/72
H04W 12/75

Abstract:

Briefly, example methods, apparatuses, and/or articles of manufacture may be implemented, in whole or in part, using one or more computing devices to obtain, from a communications device, an identifier of the communications device transmitted via a communications network. The communications network may transmit a request for one or more parameters unique to a subscriber of the communications network. The method may also include processing signals indicative of the requested one or more parameters in response to the subscriber entering the one or more parameters into a graphical user interface of the communications device. The method may further include transmitting, to the communications device, one or more signals to provide a complement of subscriber parameters.