Qi I Wang

US Patent:

20110184807, Jul 28, 2011

Filed:

Dec 1, 2010

Appl. No.:

12/957972

Inventors:

Qi Wang - Irvine CA, US
Shu Wang - Irvine CA, US
Yu Huang - Bridgewater NJ, US
Hong Heather Yu - West Windsor NJ, US
Dong-Qing Zhang - Plainsboro NJ, US

Assignee:

FutureWei Technologies, Inc. - Plano TX

International Classification:

G06Q 30/00

US Classification:

705 1453, 705 1466

Abstract:

In accordance with an embodiment, a method of inserting advertisements into video content includes electronically filtering a first list of advertisements according to user preference data to determine a second list of advertisements. The video content has a plurality of segments, each segment of which is associated with a category from the plurality of categories. Furthermore, each advertisement in the first list of advertisements is associated with a video category from a plurality of categories, and electronically filtering includes filtering the first list of advertisements for the plurality of video segments on a segment by segment basis. The method further includes transmitting the second list of advertisements to a user device for insertion with the video content.

US Patent:

20110185381, Jul 28, 2011

Filed:

Dec 1, 2010

Appl. No.:

12/958102

Inventors:

Qi Wang - Irvine CA, US
Shu Wang - Irvine CA, US
Yu Huang - Bridgewater NJ, US
Hong Heather Yu - West Windsor NJ, US
Dong-Qing Zhang - Plainsboro NJ, US

Assignee:

FutureWei Technologies, Inc. - Plano TX

International Classification:

H04N 7/025

US Classification:

725 32

Abstract:

In accordance with an embodiment, a method of matching video content to advertising content includes electronically receiving a video content metadata from a content provider, and matching the video content metadata to advertising content metadata of a global list of advertisements. The video content metadata corresponds to video content being sent to a user device and includes at least one keyword. Furthermore, the advertising content metadata corresponds to advertising content and includes at least one keyword. Matching the video content metadata to advertising content metadata includes comparing the at least one keyword of the video content metadata to the at least one keyword of the advertising content metadata.

US Patent:

20110185384, Jul 28, 2011

Filed:

Dec 1, 2010

Appl. No.:

12/958072

Inventors:

Qi Wang - Irvine CA, US
Shu Wang - Irvine CA, US
Yu Huang - Bridgewater NJ, US
Hong Heather Yu - West Windsor NJ, US
Dong-Qing Zhang - Plainsboro NJ, US

Assignee:

FutureWei Technologies, Inc. - Plano TX

International Classification:

H04N 7/10

US Classification:

725 34

Abstract:

In accordance with an embodiment, a method of inserting advertisements into video content includes electronically receiving video content metadata from a content provider, matching the video content metadata to advertising content metadata to provide a first list of advertisements, filtering the first list of advertisements according to user preference data to determine a second list of advertisements, and transmitting the second list of advertisements to a user device for insertion into the video content. The video content metadata corresponds to video content being sent to a user device, and the advertising content metadata corresponds to advertising content.