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It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks.
Date: Feb 06, 2017
Source: Google
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Retargeting can be a very good thing or a bad thing, said analyst Rebecca Lieb. Facebook has a lot of data about the user experience, she said. The company watches what users say and what they do, which Lieb said will be used to help adjust the experience in ways that's optimal for both users and ad
Date: May 10, 2016
Category: Business
Source: Google
Verizon buys faded Internet pioneer AOL for US$4.4b
"We don't know what their plans are but they need differentiated content to get people to come to their platform." Rebecca Lieb, an analyst who follows digital media for Altimeter Group, said the primary motivator for this deal is video.
"What Snapchat has is an enormous user base, and that's extremely compelling to advertisers," said Rebecca Lieb, an analyst at consulting firm Altimeter Group. "But there's going to be constant evolution. What we're seeing is just toe-dipping into the waters of what advertising on Snapchat might loo
Beyond that, "this ad succeeds in calling pre-rolls out as a necessary evil," says Rebecca Lieb, industry analyst at Altimeter Group. "We all know pre-rolls aren't going away anytime soon. This spot functions as a pie in the face."
Date: Mar 03, 2015
Category: Sci/Tech
Source: Google
Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small ...
"What does stand out here is that Facebook is making it easier to advertise, particularly for small- and medium-sized businesses," said Rebecca Lieb, a Facebook analyst. "Much like search engines developed tools 10 years ago to serve targeted ads, Facebook is doing the same and removing a lot of fri
Date: Feb 24, 2015
Category: Business
Source: Google
Facebook Says It Won't Charge for an Ad Unless Someone Sees It
impressions to measure ad delivery across desktops, mobile devices, and, conceivably, other popular wearables with screens, such as the much-anticipated Apple Watch. Its a stance that differs from the industry norm, according to Rebecca Lieb, an industry analyst with research outfit Altimeter Group.
"Coke got a wedgie," says Rebecca Lieb, tech industry analyst at Altimeter Group. "Any time a big brand does something on social media, it opens itself up to this kind of thing. But brands have to keep building campaigns on social media, because it works.: