Richard Berke

US Patent:

20050246734, Nov 3, 2005

Filed:

Apr 29, 2004

Appl. No.:

10/834089

Inventors:

Arthur Kover - Clintin CT, US
Owen Davis - Flemington NJ, US
Richard Berke - Doylestown PA, US

International Classification:

H04N007/173
H04N007/025
H04H009/00
H04N007/16

US Classification:

725024000, 725112000, 725113000, 725013000, 725032000

Abstract:

A method and apparatus for obtaining research data over a communications system is disclosed. A presentation is presented at least once to a participant using a web site. The participant's reactions are recorded for a different category of reactions to be measured each time the advertisement is displayed. A presentation can be a visual and/or audio presentation such as an advertisement with static or moving images, marketing information, brochures, sales information, live or recordedspeeches, television programs, movies, videos, music, computer graphics, computer games or any other media which can be projected audioly and/or visually over a communications network.

US Patent:

20070203426, Aug 30, 2007

Filed:

Oct 19, 2006

Appl. No.:

11/583985

Inventors:

Arthur Kover - Clintin CT, US
Owen Davis - Flemington NJ, US
Richard Berke - Doylestown PA, US

International Classification:

A61B 13/00
A61B 5/00

US Classification:

600558000, 600559000

Abstract:

A method and apparatus for obtaining real time emotional response data over a communications system is disclosed. A stimulus is presented to at least one participant using the communications system. Emotional response data for each participant is recorded while the stimulus is being displayed. The stimulus can be a visual and/or audio presentation such as an advertisement with static or moving images, marketing information, brochures, sales information, live or recorded speeches, debates, television programs, movies, videos, music, computer graphics, computer games or any other media which can be projected audioly and/or visually over a communications network. The recorded emotional response data is analyzed to determine at least one critical emotion range in the stimulus.

US Patent:

20050071214, Mar 31, 2005

Filed:

Sep 25, 2003

Appl. No.:

10/669567

Inventors:

Arthur Kover - Clintin CT, US
Owen Davis - Flemington NJ, US
Richard Berke - Doylestown PA, US

International Classification:

G06F017/60

US Classification:

705010000, 705007000, 705014000

Abstract:

A method for obtaining web-based advertising research data over a network is disclosed. User reaction data of at least one user to at least one advertisement displayed on a web site is collected. Questions are then posed to said at least one user based on said gathered user reaction data.