Rick K Graves

US Patent:

20060143069, Jun 29, 2006

Filed:

Dec 28, 2004

Appl. No.:

11/025545

Inventors:

Rick Graves - Rocklin CA, US
Michael Calistro - Loveland CO, US
Maryline Labourier - Lyon, FR

International Classification:

G06F 17/30

US Classification:

705010000

Abstract:

A method of designing a desirable customer experience is disclosed. The method includes identifying a target customer. Also, the method includes determining the desirable customer experience. In determining the desirable customer experience, the desires of the target customer are identified at each stage of a customer lifecycle, wherein each stage of the customer lifecycle affects the desirable customer experience. Further, in determining the desirable customer experience, interactions with the target customer that meet the desires of the target customer are determined. Continuing, in determining the desirable customer experience, the manner of staying aware of success of the desirable customer experience is determined. Furthermore, the method includes selecting portions of the determined desirable customer experience to implement based on information including feasibility of changes to deliver aspects of the determined desirable customer experience and prioritization of aspects of the determined desirable customer experience.