Robert W Fortune

US Patent:

20060249949, Nov 9, 2006

Filed:

Jun 12, 2006

Appl. No.:

11/423703

Inventors:

Robert Fortune - Scottsdale AZ, US

International Classification:

B42D 15/00

US Classification:

283072000

Abstract:

A polylaminated, waterproof, thermally-sensitive label has a waterproof base that is adhesive on its outer surface and printable on its inner surface; an advertising image printed on the inner surface; a printable covering that overlays the advertising image; a layer of thermochromic ink on the printable covering such that the thermochromic ink is opaque at room temperature but is translucent at increased temperature; and a waterproof layer designed to overlay and protect the thermochromic ink. The labels are designed to fit within the confines of a urinal and to act as a target for the user. The labels are easily applied and removed and are intended for use in moist or wet environments. Also disclosed is a method of advertising. The method includes providing a label comprising a plastic layer that is adhesive on one surface and printable on its second surface; an advertising image or slogan printed on the second surface, a printable covering that overlays the advertising image, a layer of thermochromic ink such that the thermochromic ink is opaque at room temperature but is translucent at increased temperature, and a waterproof layer designed to overlay the thermochromic ink; placing the label on exercise equipment or on food boxes, where its display can change with the desired temperature; and replacing the label periodically to coincide with new promotional messages.