New York City“If you can’t fix it, don’t build it,” says crisis advisor Robin Cohn, referring to the BP Gulf oil disaster as an example. Ms. Cohn says most... “If you can’t fix it, don’t build it,” says crisis advisor Robin Cohn, referring to the BP Gulf oil disaster as an example. Ms. Cohn says most companies get into trouble because they are unprepared. Noting that public opinion is formed by the way a company manages a problem rather than the...