Ronald L Hill

US Patent:

20150032539, Jan 29, 2015

Filed:

Feb 24, 2014

Appl. No.:

14/188601

Inventors:

Martin Gregory Smith - Lafayette CO, US
Ronald John Hill - Broomfield CO, US
Jim Bob Oney - Commerce City CO, US
Gregory James Neal - Evergreen CO, US
Scott Michael Alfred Kozub - Westminster CO, US

Assignee:

TRUEFFECT, INC. - Westminster CO

International Classification:

G06Q 30/02
H04L 29/08
G06F 17/30

US Classification:

705 1453

Abstract:

Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.com) may want to share user segmentation and propensity information across their companies for cross/up sell purposes. The invention claims the benefit of U.S. Pat. No. 7,904,520, granted Mar. 8, 2011, entitled “First Party Advertisement Serving,” to leverage information in the first-party cookie mode across trusted domains and subdomains.

US Patent:

20150025968, Jan 22, 2015

Filed:

Feb 24, 2014

Appl. No.:

14/188523

Inventors:

Martin Gregory Smith - Lafayette CO, US
Ronald John Hill - Broomfield CO, US
Jim Bob Oney - Commerce City CO, US
Gregory James Neal - Evergreen CO, US
Scott Michael Alfred Kozub - Westminster CO, US

Assignee:

TRUEFFECT, INC. - Westminster CO

International Classification:

G06Q 30/02
H04L 29/08

US Classification:

705 1453

Abstract:

Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domaincom, domaincom) or multiple subdomains (productdomain.com, productdomain.com) may want to share user segmentation and propensity information across their companies for cross/up sell purposes. The invention claims the benefit of U.S. Pat. No. 7,904,520, granted Mar. 8, 2011, entitled “First Party Advertisement Serving,” to leverage information in the first-party cookie mode across trusted domains and subdomains.

US Patent:

20150006302, Jan 1, 2015

Filed:

Feb 24, 2014

Appl. No.:

14/188519

Inventors:

- Westminster CO, US
Ronald John Hill - Broomfield CO, US
Jim Bob Oney - Commerce City CO, US
Gregory James Neal - Evergreen CO, US
Scott Michael Alfred Kozub - Westminster CO, US

Assignee:

TRUEFFECT, INC. - Westminster CO

International Classification:

H04L 29/08
H04L 29/12
G06Q 30/02

US Classification:

705 1473

Abstract:

Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.com) may want to share user segmentation and propensity information across their companies for cross/up sell purposes. The invention claims the benefit of U.S. Pat. No. 7,904,520, granted Mar. 8, 2011, entitled “First Party Advertisement Serving,” to leverage information in the first-party cookie mode across trusted domains and subdomains.

US Patent:

20140379496, Dec 25, 2014

Filed:

Feb 24, 2014

Appl. No.:

14/188529

Inventors:

Martin Gregory Smith - Lafayette CO, US
Ronald John Hill - Broomfield CO, US
Jim Bob Oney - Commerce City CO, US
Gregory James Neal - Evergreen CO, US
Scott Michael Alfred Kozub - Westminster CO, US

Assignee:

TRUEFFECT, INC. - Westminster CO

International Classification:

G06Q 30/02
H04L 29/08
G06F 17/30

US Classification:

705 1473

Abstract:

Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.com) may want to share user segmentation and propensity information across their companies for cross/up sell purposes. The invention claims the benefit of U.S. Pat. No. 7,904,520, granted Mar. 8, 2011, entitled “First Party Advertisement Serving,” to leverage information in the first-party cookie mode across trusted domains and subdomains.

Address:

2455 E Yale Ave, Denver, CO 80210

Phone:

(303)7442016

VIN:

JF1GD61657G510599

Make:

SUBARU

Model:

IMPREZA

Year:

2007