84.51 Llc
Lead Consultant, Commercial Platforms and Alternative Profit
Dunnhumby Aug 2007 - Apr 2015
Manufacturer Practice Team Lead and Client Lead
Dr Pepper Snapple Group Oct 2004 - Aug 2007
Manager, Marketing Analytics and Consumer Research
Gfk Apr 2000 - Sep 2004
Analytic Lead
Education:
University of Cincinnati Carl H. Lindner College of Business 1999 - 2002
Master of Business Administration, Masters, Marketing, Finance
Miami University 1991 - 1995
Bachelors, Bachelor of Science, Marketing
Skills:
Customer Insight Marketing Research Market Research Strategy Data Visualization Retail Strategy Shopper Marketing Segmentation Analytics Fmcg Consumer Behaviour Account Management Marketing Strategy Brand Equity Database Marketing Nielsen Consumer Insight Brand Loyalty Consumer Products Customer Analysis Crm Marketing Analytics Competitive Analysis Direct Marketing Quantitative Research Marketing Management Competitive Intelligence Loyalty Programs Consumer Behavior Customer Relationship Management Pricing Strategy Brand Management Marketing Loyalty Marketing Client Services Focus Groups Business Development Strategic Planning Consulting Sales Data Analysis Business Analysis Analytical Skills Leadership Management Business Insights Advertising
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