Sarah Masters - Brooklyn NY, US Fan Zhang - Fair Lawn NJ, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06Q 30/02
US Classification:
705 1445
Abstract:
Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.