The deal was negotiated by David Glasser and Sarah Sobel on behalf of TWCand Corey Salter, Marc Rosen and Pamela Bebry on behalf of Authentic Brands Group, the owner of Elvis Presley Enterprises, LLC. Megan Spanjian, who oversees scripted television for TWC, will oversee the project.
Participants come and pitch their tents around the track, said American Cancer Society representative Sarah Sobel. They take turns walking and jogging around the track. It is encouraged to always have people on the track to show our never-ending relay for cancer.