Shaochen Fan

US Patent:

8271329, Sep 18, 2012

Filed:

Oct 20, 2008

Appl. No.:

12/254809

Inventors:

Jonathan Levine - New York NY, US
Matthew Syrett - Brooklyn NY, US
Steven Silverstein - Brooklyn NY, US
Nathan Bryant - Norwalk CT, US
Shaochen Fan - Salisbury Mills NY, US

Assignee:

LinkShare Corporation - New York NY

International Classification:

G06Q 30/00
G06F 17/60
G06F 15/16

US Classification:

705 1447, 705 1449, 705 261, 705 271, 709203

Abstract:

Systems and methods are disclosed for tracking user access to an advertisement and user transactions with an electronic commerce computer associated with the advertisement. In accordance with one aspect of the disclosed technology, a transaction tracking computer associates an identifier with each access (e. g. , click) of an advertisement. Transactions that occur at the electronic commerce computer that are related to the advertisement will be reported to the transaction tracking server together with the identifier. In one embodiment, if the reported transaction is a duplicate of a previously reported transaction, then the reported transaction is determined to be invalid. In one embodiment, if the reported transaction occurs more than a predetermined amount of time after the time the identifier was initially generated, then the reported transaction will also be determined to be invalid.

US Patent:

20130018721, Jan 17, 2013

Filed:

Sep 17, 2012

Appl. No.:

13/621479

Inventors:

Jonathan Levine - New York NY, US
Matthew Syrett - Brooklyn NY, US
Steven Silverstein - Brooklyn NY, US
Nathan Bryant - Norwalk CT, US
Shaochen Fan - Salisbury Mills NY, US

Assignee:

LinkShare Corporation - New York NY

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

Systems and methods are disclosed for tracking user access to an advertisement and user transactions with an electronic commerce computer associated with the advertisement. In accordance with one aspect of the disclosed technology, a transaction tracking computer associates an identifier with each access (e.g., click) of an advertisement. Transactions that occur at the electronic commerce computer that are related to the advertisement will be reported to the transaction tracking server together with the identifier. In one embodiment, if the reported transaction is a duplicate of a previously reported transaction, then the reported transaction is determined to be invalid. In one embodiment, if the reported transaction occurs more than a predetermined amount of time after the time the identifier was initially generated, then the reported transaction will also be determined to be invalid.