Sheena L Banton

Vice President, Marketing

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Location:

Fort Lauderdale, FL

Industry:

Marketing And Advertising

Work:

Carnival Cruise Lines - Miami/Fort Lauderdale Area 2011 - 2012
Manager, Trade Marketing & Communication
ERT Group, Inc. (a Microsoft Partner) - Miami/Fort Lauderdale Area 2010 - 2011
Marketing Consultant / Acting Marketing Manager
American Express - Greater New York City Area 2007 - 2009
Assistant Marketing Manager, OPEN Brand
American Express - Greater New York City Area 2005 - 2007
Senior Marketing Analyst, OPEN Brand
American Express - Greater New York City Area 2004 - 2005
Marketing Analyst, OPEN Brand

Education:

Northwestern University - Kellogg School of Management 2009 - 2010
Master of Business Administration (MBA), Marketing; Management & Organizations; Entrepreneurship & Innovation New York University - Leonard N. Stern School of Business 2000 - 2004
Bachelor of Science, Marketing and International Business Boyd Anderson High School 1996 - 2000
International Baccalaureate Diploma

Skills:

Marketing Strategy
Direct Marketing
Marketing Management
Online Marketing
Strategy
Market Research
Project Management
Competitive Analysis
Business Development
Marketing Communications
Management
Market Analysis
Integrated Marketing
Cross Functional Team Leadership
Brand Management
Social Media Marketing
Customer Engagement
Public Relations
Marketing
Event Management
Integrated Marketing Communications Planning
Customer Research
Customer Segmentation Strategy
Customer Loyalty Management
Building Customer Loyalty
Multi Media Marketing Campaigns

Languages:

English
Spanish

Sheena Banton Coral Springs, FL

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Work:

CARNIVAL CRUISE LINES
Miami, FL
2011 to 2012
Manager, Trade Marketing & Communication ERT GROUP, INC. (Microsoft partner)
Fort Lauderdale, FL
2010 to 2011
Marketing Consultant / Acting Marketing Manager AMERICAN EXPRESS
New York, NY
2007 to 2009
Assistant Marketing Manager, OPEN Brand AMERICAN EXPRESS
New York, NY
2005 to 2007
Senior Marketing Analyst, OPEN Brand AMERICAN EXPRESS
New York, NY
2004 to 2005
Marketing Analyst, OPEN Brand

Education:

KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
Evanston, IL
2009 to 2010
Master of Business Administration in Marketing Management STERN SCHOOL OF BUSINESS, NEW YORK UNIVERSITY
New York, NY
2000 to 2004
Bachelor of Science in Marketing and International Business

Skills:

Marketing strategy development; direct marketing; customer loyalty programming; internet/online marketing; brand strategy; customer and market research; campaign strategy, execution, and results analysis; and customer segmentation strategy

Sheena Banton

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