Stacy L Bennett

US Patent:

20140310095, Oct 16, 2014

Filed:

Jun 26, 2014

Appl. No.:

14/316413

Inventors:

- Sunnyvale CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/02

US Classification:

705 1447

Abstract:

A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

US Patent:

20140114762, Apr 24, 2014

Filed:

Dec 30, 2013

Appl. No.:

14/143872

Inventors:

- Sunnyvale CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/02

US Classification:

705 1454, 705 1455

Abstract:

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.