Stacy L Bennett

US Patent:

8644808, Feb 4, 2014

Filed:

Mar 31, 2008

Appl. No.:

12/059460

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

H04L 29/08

US Classification:

4554143, 4554142, 4554563, 705 1458, 705 1463

Abstract:

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

US Patent:

20090163186, Jun 25, 2009

Filed:

Dec 21, 2007

Appl. No.:

11/963136

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

H04M 3/42

US Classification:

4554142

Abstract:

Systems and methods for facilitating a review of mobile advertisement listings is provided. In one implementation, the method may include displaying information in a user interface for reviewing, the information associated with a mobile advertisement listing and at least one carrier, and at least one keyword associated with the mobile advertisement listing. The method may also include displaying in the user interface reviewing rules associated with a carrier for at least one carrier associated with the mobile advertisement listing and receiving an indication via the user interface of whether the mobile advertisement listing is approved for the carrier based on the displayed reviewing rules associated with the carrier.

US Patent:

20090164269, Jun 25, 2009

Filed:

Dec 21, 2007

Appl. No.:

11/963165

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 17/00
G06Q 30/00

US Classification:

705 7

Abstract:

A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

US Patent:

20090164286, Jun 25, 2009

Filed:

Dec 21, 2007

Appl. No.:

11/963102

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 17/00

US Classification:

705 8

Abstract:

Systems and methods for allocating advertisement budget information is provided. In one implementation, the method may include receiving, via a user interface, a total budget for an account comprising at least one mobile based advertisement campaign and receiving, via the user interface, distribution information for apportioning the total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

US Patent:

20090164299, Jun 25, 2009

Filed:

Dec 21, 2007

Appl. No.:

11/963082

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 10, 705 14

Abstract:

A system is described for providing a user interface for displaying and creating advertiser defined groups of mobile advertisement campaign information targeted to mobile carriers. The system may include a processor, a memory and an interface. The memory may store mobile advertisement campaign information and one or more ad groups. The interface may be operatively connected to the memory and the processor and may communicate with users. The processor may be operatively connected to the interface and the memory and may organize the mobile advertisement information into one or more ad groups. The one or more ad groups may be associated with one or more mobile carriers. The processor may send at least a portion of the mobile advertisement campaign information via the interface to a user interface for display to a user. The portion sent to the user may be based on the one or more mobile carriers.

US Patent:

20090164300, Jun 25, 2009

Filed:

Dec 21, 2007

Appl. No.:

11/963114

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06F 17/00

US Classification:

705 10

Abstract:

Systems and methods for targeting mobile advertisement listings are provided. In one implementation, the method may include displaying carrier selection options associated with a mobile advertisement listing in a user interface and receiving, via the user interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

US Patent:

20090197580, Aug 6, 2009

Filed:

Feb 5, 2008

Appl. No.:

12/026515

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

H04M 3/42

US Classification:

4554142

Abstract:

Disclosed is a method for facilitating quick mobile website creation by mobile advertisers, including providing access to an advertiser of a mobile marketing application that interfaces with an ad server, wherein the advertiser is authenticated for access to the ad server; enabling the advertiser to input to an interface of the application a plurality of content items selected from the group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option; automatically creating the mobile website to include the submitted content items when the go live option is selected, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting the created mobile website to a plurality of error checks; and publishing the mobile website to a network through a mobile service provider system.

US Patent:

20090197581, Aug 6, 2009

Filed:

Feb 5, 2008

Appl. No.:

12/026526

Inventors:

Arvind Gupta - San Carlos CA, US
Ashutosh Tiwari - Studio City CA, US
Gopalakrishnan Venkatraman - Campbell CA, US
Dominic Cheung - South Pasadena CA, US
Stacy R. Bennett - Pasadena CA, US
Douglas B. Koen - Austin TX, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

H04M 3/42

US Classification:

4554142

Abstract:

A method is disclosed for providing mobile publishers with multiple versions of an advertisement, including enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute, and providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions.