The development of the Chinese market is important forDisney, and the U.S. company plans to add more China-relatedelements to its future projects to appeal to the local audience,Stanley Cheung, managing director of Disney in Greater China,said at a press conference in Beijing today.
"The co-production of 'Iron Man 3' in China is testimony to the importance of this audience to Disney and the local industry capability to deliver a blockbuster title," the Managing Director of Walt Disney Greater China, Stanley Cheung, said in the statement.
Date: Apr 16, 2012
Category: Entertainment
Source: Google
Disney, DMG team up to make 'Iron Man 3' a Chinese co-production
The popularity of the Marvel franchise globally creates a huge opportunity to deliver fans yet another action packed film, Stanley Cheung, Disneys greater China managing director, said in a statement.
"We know Chinese audiences love Iron Man. So we are going to add Chinese elements and a Chinese story into Iron Man 3," Disney's general manager for Greater China, Stanley Cheung, said at a news conference.
"Our philosophy is to operate as the Chinese Walt Disney Company and as such will remain front and center to help local creative talent realize their dreams and help to create one of the most dynamic original animation industry sectors in the world," Stanley Cheung, managing director of Disney China