Stephen R Mullens

US Patent:

20050229451, Oct 20, 2005

Filed:

Sep 22, 2004

Appl. No.:

10/947559

Inventors:

Stephen Mullens - San Francisco CA, US
Teresa McDowell - Albuquerque NM, US
Kristina Eisenacher - Albuquerque NM, US
David Crosby - Sharon MA, US

International Classification:

G09F011/02

US Classification:

040500000

Abstract:

This invention relates to outdoor advertising and, more particularly, to methods, systems and apparatus for providing branded parking spaces. The invention includes using a standard parking space as an advertising space that creates an opportunity for advertisers to reach customers with branded messages at a place where they park a vehicle, creating an out-of-home advertising venue. The parking space can have an advertising message applied to it, such as on a sign placed within the parking space, adjacent to the parking space or in an area between two adjacent parking spaces. The advertising message can also be applied to the asphalt or concrete within the parking space, adjacent to the parking space or in an area between two adjacent parking spaces. The advertising message can also be applied to a canopy, overhang or ceiling that is within the parking space, adjacent to the parking space or in an area between two adjacent parking spaces. An agency or organization, such as an advertising media company obtains permission to apply an advertising message to one or more parking spaces. The advertising media company obtains an advertising message from or creates an advertising message for an advertiser, and in exchange for consideration, applies the advertising message to the parking space. The advertising media company can apply the advertising message to the parking space in accordance with a predefined arrangement between the advertising media company and the advertiser. The advertising media company can apply different advertising messages to a given parking space over a period time. The advertising message can be incorporated in a changeable form, such as a sign or an electronic display that is capable of displaying more than one advertising message. The advertising message can be transmitted to an available display device within a vehicle using wireless communication systems.