"They're breaking new ground with a smartwatch, which has always been a bit nerdy. They have to position it away from the fan boys to get a wider market," said Steven Addis, chief executive of Berkeley creative agency Addis.
Date: Apr 24, 2015
Source: Google
China meat scandal hits Starbucks, BK, Papa John's
"I think that all companies need to take an active role in regulating their supply chains," says Steven Addis, CEO of Addis, a brand consulting firm. "McDonald's and Yum Brands in China should announce permanent food safety procedures where all of their ingredients go through quality control testing
Date: Jul 22, 2014
Category: Business
Source: Google
The Ridiculous 'Exclusive' Gift Consumers Are Clamoring to Buy
What they really seem to be selling is exclusivitytheyve made something desirable simply because there arent that many of them. If something is hard to get, it takes on irrational value, Steven Addis, a brand consultant, told USA Today. Maybe the most potent of sales tools is scarcity.