A method, system, and computer readable storage medium to generate more effective sales leads for web sites. When a user clicks a link to open a destination page, both the destination page and an additional window behind the destination page can be generated. When the user closes out the destination page, the user will then notice the additional window. The additional window is typically generated without sound in order to be non-intrusive to the user. Upon a mouse-over by the user of the additional window, the additional window will then begin to play audio.