A dispenser and applicator device and method thereof is provided for dispensing and applying pressure sensitive self-adhesive elements onto a surface of a workpiece. In particular, the dispenser and applicator device dispenses self-adhesive elements from a roll having the self-adhesive elements carried on a carrier tape. The dispenser and applicator device includes a housing with an opening. A return wheel is rotatively coupled to the housing to advance the carrier-tape and self-adhesive elements. A separator is disposed within the opening for separating the self-adhesive elements from the carrier-tape. A tension arm is disposed within the opening and adjacent the separator, wherein the tension in the carrier-tape is maintained until the last self-adhesive element is separated from the carrier-tape. To load the dispenser and applicator device, the roll of stamps is placed within the housing. The tape-carrier is passed through the separator/tension arm, guided around the around the separator, and attached and wound onto the return wheel.