Suresh Rao

US Patent:

20180060897, Mar 1, 2018

Filed:

Sep 1, 2016

Appl. No.:

15/254286

Inventors:

- Duluth GA, US
Suresh R. Rao - Santa Clara CA, US
Suzan Szollar - Menlo Park CA, US

International Classification:

G06Q 30/02

Abstract:

Various embodiments herein relate to data processing, in particular with regard to a rule-based data processing engine. Such a rule-based data processing engine is employed in various embodiments to apply rules to customer data to generate offers of systems and programs, such as credit card and customer loyalty offerings, that achieve desired goals of an offering entity. One embodiment includes identifying at least one program for which an individual qualifies based upon data of the individual in view of respective program qualification criteria. This method further includes determining, for each identified program, at least one variable parameter of the respective program based on a respective parameter rule. This method then transmits, via a network, representations of each of the identified programs with respective determined parameters for presentation within a user interface.