Susan H Mcgarry

US Patent:

20100312824, Dec 9, 2010

Filed:

Jun 4, 2009

Appl. No.:

12/478582

Inventors:

ALLEN SMITH - San Diego CA, US
Daniel M. Rivas - El Cajon CA, US
Per O. Nielsen - Chulas Vista CA, US
Susan J. McGarry - San Francisco CA, US

Assignee:

QUALCOMM Incorporated - San Diego CA

International Classification:

G06F 15/16

US Classification:

709203

Abstract:

Methods, apparatus, systems and computer program products are presented for providing episodic secondary content to a mobile device. The present aspects provide for: receiving at least one of the plurality of episodic secondary content items an episodic secondary content set and an episodic manifest, the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set, presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item, prompting a user to select an additional episodic secondary content item from the set, the plurality of episodic secondary content items coupled to the initial episodic secondary content item and determined by the episodic manifest, and receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item.

US Patent:

20110166932, Jul 7, 2011

Filed:

Mar 23, 2010

Appl. No.:

12/729880

Inventors:

ALLEN W. SMITH - San Diego CA, US
Daniel M. Rivas - San Diego CA, US
Per O. Nielsen - San Diego CA, US
Susan J. McGarry - San Diego CA, US

Assignee:

QUALCOMM Incorporated - San Diego CA

International Classification:

G06Q 30/00
G06F 3/048

US Classification:

705 1453, 715835, 715844

Abstract:

Methods and systems provide for displaying advertisement items on mobile devices in response to user selections. Advertisement items may be transmitted to mobile devices ahead of an insertion point and stored in memory. While displaying a content item, mobile devices may display a list of alternatives related advertisement content and prompt the user to select one. Mobile devices may determine an advertisement content item to display at the insertion point based on a received user input or lack of an input. In a further embodiment, mobile devices report displayed advertisement items to a service, such as the distributor, content provider, or a third party. In a further embodiment, the selection of alternative advertisement items to present to the user is made based upon weighting values associated with each advertisement item. Such weighting values may be adjusted when advertisement items are displayed or listed in a user interface display.