While the 60-plus generation is clearly winning in the trick-or-treating category, this years survey tells us that all demographics own some aspect of the holiday season, NCA spokesperson Susan Whiteside said. From males to females, millennials to 60-plus, coast to coast, all Americans are getti
The candy industry as a whole is innovative in that way, said Susan Whiteside of the National Confectioners Association. It helps that Easter presents a specific theme to explore, she said, and the finite nature of the holiday means that companies can experiment with new flavors, concepts and lim
"Candy did not seem to take the hit that some other industries faced in recent years. We think a big reason for that is candy's place in our hearts and minds," says Susan Whiteside of the National Confectioners Association, a trade group.
Date: Mar 08, 2013
Category: U.S.
Source: Google
Halloween brings sweet bit of business to candy companies
"Candy is a luxury, certainly, but it is a very affordable luxury," said National Confectioners Association spokeswoman Susan Whiteside. "Particularly when economic times are tough, the things that bring you a lot of happiness that don't cost a lot of money tend to stay in your budget."
Sales have actually only jumped one percent but Susan Whiteside, a spokesperson for the NCA still thinks the numbers are notable. While other industries have seen declines during the recession, weve noted that Halloween sales have continued their slow and steady increase, Whiteside says. I thi