Thomas E Tate

US Patent:

8409000, Apr 2, 2013

Filed:

Mar 9, 2012

Appl. No.:

13/417151

Inventors:

Jean-Paul Colaco - Manhattan Beach CA, US
Jessica P. Ivy - Venice CA, US
Arash Nikkar - La Crescenta CA, US
Thomas C. Tate - Venice CA, US

Assignee:

Hulu LLC - Los Angeles CA

International Classification:

A63F 13/00
A63F 9/24

US Classification:

463 31, 463 42

Abstract:

Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.

US Patent:

20120110618, May 3, 2012

Filed:

Sep 27, 2011

Appl. No.:

13/246528

Inventors:

JASON A. KILAR - SANTA MONICA CA, US
BRIAN SOEBEKTI - LOS ANGELES CA, US
THOMAS C. TATE - VENICE CA, US
WING CHIT MAK - LOS ANGELES CA, US
RICHARD W. TOM - MARINA DEL REY CA, US
ERIC I. FENG - MENLO PARK CA, US
HUA ZHENG - BEIJING, CN
JEAN-PAUL COLACO - MANHATTAN BEACH CA, US
XIN JIN - BEIJING, CN

Assignee:

HULU LLC - Los Angeles CA

International Classification:

H04N 21/458

US Classification:

725 34

Abstract:

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements.

US Patent:

20130237318, Sep 12, 2013

Filed:

Mar 29, 2013

Appl. No.:

13/853458

Inventors:

Jessica P. Ivy - Venice CA, US
Arash Nikkar - La Crescenta CA, US
Thomas C. Tate - Venice CA, US

Assignee:

Hulu, LLC - Santa Monica CA

International Classification:

A63F 13/00

US Classification:

463 31

Abstract:

Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.

US Patent:

20140024451, Jan 23, 2014

Filed:

Sep 24, 2013

Appl. No.:

14/035304

Inventors:

Jessica P. Ivy - Venice CA, US
Arash Nikkar - Redwood City CA, US
Thomas C. Tate - Venice CA, US

Assignee:

Hulu, LLC - Santa Monica CA

International Classification:

A63F 13/00

US Classification:

463 31

Abstract:

Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.

US Patent:

20160241927, Aug 18, 2016

Filed:

Feb 24, 2016

Appl. No.:

15/052549

Inventors:

- Santa Monica CA, US
Brian Soebekti - Toronto, CA
Thomas C. Tate - Venice CA, US
Wing Chit Mak - Los Angeles CA, US
Richard W. Tom - Marina Del Rey CA, US
Eric I. Feng - Menlo Park CA, US
Hua Zheng - Beijing, CN
Jean-Paul Colaco - Manhattan Beach CA, US
Xin Jin - Beijing, CN

International Classification:

H04N 21/81
G06Q 30/02
H04N 7/16
H04N 21/658
H04N 21/234
H04N 21/2343
H04N 21/258
H04N 21/475
H04L 29/06
H04N 7/173

Abstract:

A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options configured to be output on the user device. A user selection for a control option in the advertising control options is received from the user device, wherein the control option controls sending of an advertisement to the user device during the advertisement break. The method then receives advertisement viewing data describing a viewing of the advertisement on the user device, wherein sending of the advertisement viewing data by the media program player is triggered based on an event in the set of events occurring at the media program player.