Tiffany L Neely

US Patent:

20060074755, Apr 6, 2006

Filed:

Sep 26, 2005

Appl. No.:

11/235864

Inventors:

Jeanette Juetten - Sun Prairie WI, US
Todd Gundrum - Cross Plains WI, US
Cindy Rink - Madison WI, US
Glenn Jenkins - Cottage Grove WI, US
John Krejcarek - Madison WI, US
Tiffany Neely - Madison WI, US
Bill Ziche - Belleville WI, US
Glenn Christenson - Bayside WI, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network. The server computer provides sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users. The server computer provides user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user's exchange of messages with one or more other sub-users. The server computer stores in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user's control.

US Patent:

20060073809, Apr 6, 2006

Filed:

Sep 26, 2005

Appl. No.:

11/236281

Inventors:

Jeanette Juetten - Sun Prairie WI, US
Todd Gundrum - Cross Plains WI, US
Cindy Rink - Madison WI, US
Renee Anderson - Monona WI, US
Cindy Hollenstein - Waunakee WI, US
John Krejcarek - Madison WI, US
Tiffany Neely - Madison WI, US
Sean Reynolds - Middleton WI, US
Bill Ziche - Belleville WI, US
Glenn Christenson - Bayside WI, US

International Classification:

H04M 11/00

US Classification:

455406000

Abstract:

A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site. The server computer enables a user and a sub-user affiliated with the user to access the Web site over a computer network through a client computer and stores data in a database, including a user account having a reward point balance associated therewith for the user, and one or more sub-user accounts affiliated with the user account, each affiliated sub-user account having a reward point balance associated therewith for the affiliated sub-user. The server computer enables the sponsor to credit one or more reward points to the user account and to credit one or more reward points to the affiliated sub-user account. The server computer enables the user to distribute one or more reward points from the user account to at least one of the affiliated sub-user accounts and enables the affiliated sub-user to redeem one or more reward points to the sponsor in exchange for merchandise.