Timothy R Cadogan

US Patent:

20050027699, Feb 3, 2005

Filed:

Jan 6, 2004

Appl. No.:

10/752742

Inventors:

Amr Awadallah - Palo Alto CA, US
Timothy Cadogan - Santa Clara CA, US
Ali Diab - Atherton CA, US
David Gerster - San Mateo CA, US

International Classification:

G06F007/00

US Classification:

707003000

Abstract:

A system is provided for allocating combinations of search results, types of space, and/or other information from different sources (e.g., search engines) in which a type of space, search results, and/or other information from at least one source or type or from each source or type, for example, are optimized to obtain an optimum commercial value. Using the example of a search, a commercial metric and a user satisfaction metric are established for search terms and used in the optimization process. In calculating the commercial value and the user satisfaction value for a set of search results, the weight given to the commercial value and the user satisfaction value of a search result is different depending on its source. Optionally, keeping the user satisfaction value above a certain threshold is treated as a constraint while optimizing the commercial value. Alternatively, a tradeoff may be allowed between the minimum threshold for the user satisfaction and a better commercial value. For example, a commercial value may be associated with the commercial metric and quality metric so that the total commercial value may be calculated and optimized.

US Patent:

20140058849, Feb 27, 2014

Filed:

Aug 20, 2013

Appl. No.:

13/971762

Inventors:

Michael Todd - Santa Monica CA, US
Timothy Roy Cadogan - Altadena CA, US
David Ee Kwung Lapsley - Valencia CA, US
Jeddy Chang Chen - Pasadena CA, US
Eric Jongsang Kim - Glendale CA, US
Anthony Frank Molinaro - Pasadena CA, US
Joel Peter Meyer - Temple City CA, US
Moira Regelson - Pasadena CA, US

Assignee:

OpenX Technologies, Inc. - Pasadena CA

International Classification:

G06Q 30/02

US Classification:

705 1471

Abstract:

A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid.

US Patent:

20210118015, Apr 22, 2021

Filed:

Nov 30, 2020

Appl. No.:

17/107252

Inventors:

- Pasadena CA, US
Michael Todd - Santa Monica CA, US
Timothy Roy Cadogan - Altadena CA, US
David Ee Kwung Lapsley - Valencia CA, US
Jeddy Chang Chen - Pasadena CA, US
Eric Jongsang Kim - Glendale CA, US
Anthony Frank Molinaro - Pasadena CA, US
Joel Peter Meyer - Temple City CA, US
Moira Regelson - Pasadena CA, US

International Classification:

G06Q 30/02

Abstract:

A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid.