Water agencies have focused their efforts on requesting the state board to weaken drought measures, claiming that they need to sell more water, said Travis Pritchard, interim executive director of San Diego Coastkeeper. These lobbying efforts seem to come at the expense of aggressively pursuing r
Rather than viewing this drought as a temporary emergency, something to be survived until things return to normal, we must treat it as a transformative catalyst that pushes us to seek a more sustainable relationship with water, said Travis Pritchard, interim director of the environmental group San
This should be the new normal, said Travis Pritchard, interim executive director of San Diego Coastkeeper. If we started this conservation push several years ago, we wouldnt need to build a $2 billion desalination plant.
"Here in San Diego County, we import 80 percent of our water from outside the region. So being water importers, we have the responsibility to use that water as efficiently as possible," Travis Pritchard of San Diego Coastkeeper said.