Troy L Walker

US Patent:

7987194, Jul 26, 2011

Filed:

Apr 28, 2008

Appl. No.:

12/110455

Inventors:

Troy Walker - Los Angeles CA, US
Kevan Newton - Los Angeles CA, US
Nicolas Hamatake - Santa Monica CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06F 17/30

US Classification:

707758, 705 1449, 711104, 711118

Abstract:

A request including a domain name is received. Content associated with the domain name is identified in a cache. A language preference is determined based on the identified content. A content item is selected based on the identified content and the determined language preference. The selected content item is relevant to the identified content.

US Patent:

20170236524, Aug 17, 2017

Filed:

May 2, 2017

Appl. No.:

15/584839

Inventors:

- Mountain View CA, US
Farnaz Azmoodeh - Marina Del Rey CA, US
Eric Wood - Los Angeles CA, US
Congxing Cai - Los Angeles CA, US
Paul Schelte Albert Reitsma - Marina Del Rey CA, US
Glenn Wilson - Playa Vista CA, US
Peng Zhang - Los Angeles CA, US
Troy Louis Walker - Santa Monica CA, US
Gaurav Bhaya - Mountain View CA, US
Robert Stets - Mountain View CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G10L 19/16
H04N 21/439
G06K 9/00
G06Q 30/02
G06F 17/22
G06F 3/16
G06K 9/62

Abstract:

Systems and methods to determine the status of transmitted audio packets. The audio packets can include digital components that are presented by a client computing device. Based on presentation variables and determinations of presentation status, the system can generate a predictive model that can be used to dynamically determines presentation values of audio packets prior to their transmission to a client computing device.

US Patent:

20160335664, Nov 17, 2016

Filed:

Apr 5, 2016

Appl. No.:

15/091323

Inventors:

- Mountain View CA, US
Farnaz Azmoodeh - Marina Del Rey CA, US
Eric Wood - Los Angeles CA, US
Congxing Cai - Los Angeles CA, US
Paul Schelte Albert Reitsma - Marina Del Rey CA, US
Glenn Wilson - Playa Vista CA, US
Peng Zhang - Los Angeles CA, US
Troy Louis Walker - Santa Monica CA, US

International Classification:

G06Q 30/02
G06K 9/00
G06K 9/62
G06F 17/22

Abstract:

Systems and methods to determine image pixel status on a hardware display are provided. The systems and methods can determine a status of a uniquely identifiable measurement pixel of a first content item displayed on a display of a client device. The status can indicate that the measurement pixel is present in a viewable region of the display. The systems and methods can receive viewability variables from the client device. The viewability variables can include information regarding physical and electrical characteristics of the display, and can include information regarding data displayed on the display. The systems and methods can generate a view probability predictive model based on statuses and viewability variables determined from other client devices that previously displayed content items having measurement pixels.

US Patent:

20140372205, Dec 18, 2014

Filed:

Jun 12, 2013

Appl. No.:

13/916407

Inventors:

- Mountain View CA, US
Farnaz Azmoodeh - Marina Del Rey CA, US
Eric Wood - Los Angeles CA, US
Congxing Cai - Los Angeles CA, US
Paul Schelte Albert Reitsma - Marina Del Rey CA, US
Glenn Wilson - Playa Vista CA, US
Peng Zhang - Los Angeles CA, US
Troy Louis Walker - Santa Monica CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses.

US Patent:

20140372230, Dec 18, 2014

Filed:

Aug 21, 2013

Appl. No.:

13/972379

Inventors:

- Mountain View CA, US
Farnaz Azmoodeh - Marina Del Rey CA, US
Eric Wood - Los Angeles CA, US
Congxing Cai - Los Angeles CA, US
Paul Schelte Albert Reitsma - Marina Del Rey CA, US
Glenn Wilson - Los Angeles CA, US
Peng Zhang - Los Angeles CA, US
Troy Louis Walker - Santa Monica CA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1471

Abstract:

A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses.

US Patent:

20140297398, Oct 2, 2014

Filed:

Oct 15, 2013

Appl. No.:

14/053735

Inventors:

- Mountain View CA, US
Oren E. Zamir - Los Altos CA, US
Troy L. Walker - Los Angeles CA, US
Dan Blandford - Mountain View CA, US
Radoslav M. Kirov - San Francisco CA, US
Jeff Bergman - Monterey Park CA, US
Sanaz Ahari - Bellevue WA, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1442

Abstract:

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item.