Wayne K Link

Wayne Link - Lawyer

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ISLN:

911353509

Admitted:

1984

Area Vice President

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Location:

Vero Beach, FL

Industry:

Market Research

Work:

Area Vice President

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Location:

Chicago, IL

Industry:

Market Research

Work:

Metrixlab
Area Vice President
Ipsos Jan 1, 2010 - Oct 1, 2013
Senior Vice President
Red Dot Square Solutions Jul 2006 - Jan 2010
Senior Vice President
Unilever Sep 2005 - Jun 2006
Director, Strategy and Insights
Pepsico Dec 1, 1999 - Aug 1, 2005
Senior Manager, Retail Strategy and Insights

Education:

Rutgers Grad. School of Business 1977 - 1979
Master of Business Administration, Masters Rutgers University - Newark 1973 - 1977
Bachelors, Bachelor of Arts, Economics, Accounting Rutgers, the State University of New Jersey - Newark

Skills:

Customer Insight
Segmentation
Marketing Research
Market Research
Shopper Marketing
Strategy
Brand Equity
Competitive Analysis
Consumer Products
Fmcg
Consumer Behaviour
Analytics
Quantitative Research
Marketing Strategy
Competitive Intelligence
Brand Management
Brand Architecture
Market Analysis
Business Insights
Consumer Insight
Advertising Research
Focus Groups
Consumer Behavior
Fast Moving Consumer Goods
Primary Research
Survey Design
Discrete Choice
Key Driver Analysis
Tracking Studies
U%26A
A%26U
Maxdiff
Brand Health Tracking
Global Research
Copy Testing

Wayne Link

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