Wendell Craig Baker

US Patent:

20090240652, Sep 24, 2009

Filed:

Mar 19, 2008

Appl. No.:

12/051608

Inventors:

Qi Su - Mountain View CA, US
Dmitry Pavlov - San Jose CA, US
Wendell Craig Baker - Palo Alto CA, US

International Classification:

G06F 17/30

US Classification:

707 1, 707E17001

Abstract:

The embodiments of the present invention provide methods and systems for automated collection of human-reviewed data. Requesters send data to be reviewed by humans (or data requests) to a data processing system, which is in communication with one or more systems for collecting human-reviewed data (HRD). The methods and systems discussed enables the data processing system to work with one or more of the systems for collecting HRD). In one embodiment, between the data processing system and the systems for collecting HRD are wrappers, which stores parameters specific to the data requests and libraries for transforming the data requests to human intelligent tasks (HITs) specific to each HRD system. The data processing system also includes a number of components that facilitate transforming data requests into HITs, sending the HITs to the HRD collection systems, receiving HRD, and analyzing HRD to improve the quality of collected HRD.

US Patent:

20090248687, Oct 1, 2009

Filed:

Mar 31, 2008

Appl. No.:

12/060068

Inventors:

Qi Su - Mountain View CA, US
Wendell Baker - Palo Alto CA, US

Assignee:

YAHOO! INC. - SUNNYVALE CA

International Classification:

G06F 17/30

US Classification:

707 6, 707E17039

Abstract:

A computer implemented method for analyzing a listing object to define a match to a candidate object among many possible candidate objects is disclosed. The method includes an operation to receive a listing object as an input. The method also includes an operation to generate a set of candidate objects based on characteristics of the listing object. The candidate objecting used to generate a listing-candidate pair defined by pairing the listing object with one of the candidate objects. The method may also include operations to process the listing-candidate pair such as an operation to normalize the listing object into a canonical form. Another operation can generate a matching feature vector for the listing-candidate pair. Where the matching feature vector includes a matching score based on a common feature between the candidate object and the canonical form of the listing object. In another operation, the method analyzes the matching feature vector with a judging committee module to render a match judgment. The match judgment based on evaluating the results of the judging committee module to determine whether the listing object and the candidate object are a match. The method also includes an operation that saves the match judgment to a computer readable media.

US Patent:

20090249451, Oct 1, 2009

Filed:

Mar 31, 2008

Appl. No.:

12/059711

Inventors:

Qi Su - Mountain View CA, US
Wendell Baker - Palo Alto CA, US

Assignee:

Yahoo!, Inc. - Sunnyvale CA

International Classification:

G06F 7/04

US Classification:

726 5

Abstract:

A method to access trusted user generated content (UGC) is provided. User registration information containing one or more identities is obtained. Each identity corresponds to an internet social network that is facilitated by one of a plurality of social network sites. The social relationships are collected using the provided user identities at the different social network sites and user extended social networks are created for each user by joining the social relationships collected. Then, UGC is collected from the plurality of social network sites and the collected UGC is correlated with the extended social networks. The correlated UGC is filtered according to the user configuration of a user making a request, and then the results are presented to the requesting user. A search function is provided to obtain information on demand, or alternatively, a user receives feeds of information according to configured information regarding the user's extended social network.

US Patent:

20100228597, Sep 9, 2010

Filed:

Mar 5, 2009

Appl. No.:

12/398908

Inventors:

Shirshanka Das - Santa Clara CA, US
Ramesh Sarukkai - Union City CA, US
Pranav O. Sharma - Cupertino CA, US
Sunil Nagaraj - Sunnyvale CA, US
Wendell Craig Baker - Palo Alto CA, US
Bhaskar Ghosh - Palo Alto CA, US
Joonsuk Bae - Menlo Park CA, US

International Classification:

G06Q 30/00
G06Q 10/00

US Classification:

705 10, 705 26, 705 1473

Abstract:

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.

US Patent:

20100228634, Sep 9, 2010

Filed:

Mar 5, 2009

Appl. No.:

12/398833

Inventors:

Bhaskar Ghosh - Palo Alto CA, US
Amy Kang - New York NY, US
Wendell Craig Baker - Palo Alto CA, US

International Classification:

G06Q 30/00

US Classification:

705 1471, 705 26

Abstract:

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.

US Patent:

20100228635, Sep 9, 2010

Filed:

Mar 5, 2009

Appl. No.:

12/398930

Inventors:

Bhaskar Ghosh - Palo Alto CA, US
George Goldenberg - Los Altos CA, US
Wendell Craig Baker - Palo Alto CA, US

International Classification:

G06Q 30/00

US Classification:

705 1471, 705 26

Abstract:

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.

US Patent:

20100228637, Sep 9, 2010

Filed:

Mar 5, 2009

Appl. No.:

12/398841

Inventors:

Bhaskar Ghosh - Palo Alto CA, US
Wendell Craig Baker - Palo Alto CA, US
George Goldenberg - Los Altos CA, US
Amy Kang - New York NY, US
Sunil Nagaraj - Sunnyvale CA, US

International Classification:

G06Q 30/00

US Classification:

705 1473, 705 26

Abstract:

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.

US Patent:

20100228642, Sep 9, 2010

Filed:

Mar 5, 2009

Appl. No.:

12/398914

Inventors:

Wendell Craig Baker - Palo Alto CA, US
Swaroop Jagadish - Santa Clara CA, US

International Classification:

G06Q 30/00

US Classification:

705 26

Abstract:

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.