Kamal Nasser - Palm Harbor FL, US Peter Campbell Doe - Ridgewood NJ, US Wendy Malley - Hoffman Estates IL, US Lorraine Hadfield - Pennington NJ, US James W. Baker - Seattle WA, US Roger D. Percy - Seattle WA, US R. Cameron Percy - Seattle WA, US
International Classification:
G06F 17/30 G06K 9/62
US Classification:
707 2, 382209, 707E17017
Abstract:
Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve statistical accuracy of the modified determined exposures.
Methods And Apparatus For Improving The Accuracy And Reach Of Electronic Media Exposure Measurement Systems
Kamal Nasser - Palm Harbor FL, US Peter Campbell Doe - Ridgewood NJ, US Wendy Malley - Hoffman Estates IL, US Lorraine Hadfield - Pennington NJ, US James W. Baker - Seattle WA, US Daniel L. Pasco - Seattle WA, US Roger D. Percy - Seattle WA, US R. Cameron Percy - Seattle WA, US Kay S. Burke - Seattle WA, US
International Classification:
G06Q 10/00
US Classification:
705 7
Abstract:
Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique.
Methods And Apparatus For Improving The Accuracy And Reach Of Electronic Media Exposure Measurement Systems
Kamal Nasser - Palm Harbor FL, US Peter Campbell Doe - Ridgewood NJ, US Wendy Malley - Hoffman Estates IL, US Lorraine Hadfield - Pennington NJ, US James W. Baker - Seattle WA, US Daniel L. Pasco - Seattle WA, US Roger D. Percy - Seattle WA, US R. Cameron Percy - Seattle WA, US
International Classification:
G06F 17/30 G01C 21/02
US Classification:
705 7, 701213
Abstract:
Methods, systems, and computer program products for implementing product randomization and analysis in a manufacturing environment are provided. A method includes processing products for a plurality of lots, at process equipment, using a randomization technique for selecting each product in the lots. The method further including generating an operation identification record for each operation in the process recipe that includes mapping, for each operation, a slot identifier associated with a randomly selected product to a process variable identifier, a process tool, and the operation. The method also includes defining slot groupings using slot identifiers for a product carrier and identifying product yield patterns by analyzing historical yields for each of the slot groupings. The method also includes determining the frequency of occurrence of one or more product yield patterns for each operation in the process recipe by analyzing product yields from the operation identification records corresponding to the plurality of lots.
Ipsos In North America Jan 2016 - Mar 2020
Vice President
Ipsos Jan 2016 - Mar 2020
Vice President
Gfk Jan 2016 - Mar 2020
Vice President Consulting
Nielsen Mar 2012 - Jan 2016
Director of Technical Research
Nielsen 2010 - Mar 2012
Client Service Manager, Measurement Science
Education:
Depaul University
Master of Science, Masters, Applied Mathematics
Northern Illinois University
Bachelors, Bachelor of Science, Mathematics, Education
Skills:
Competitive Intelligence Analytics Consumer Behaviour Customer Insight Data Analysis Market Research Management Nielsen Marketing Research Segmentation Advertising Research
Roosevelt Elementary School Bellwood IL 1971-1973, Walworth High School Walworth WI 1973-1975, Washington Elementary School Wheaton IL 1976-1977, Saint Andrews School Delavan WI 1977-1979
Wendy Malley (1989-1993), Chad Ciesil (1985-1989), Brian Depaul (1986-1990), Peter Woodmansee (1974-1978), Terri Denninger (1993-1997), Robert Chafin (1961-1965)