Winnie H Ching

Vice President, Marketing & Communications, Global Media At Nielsen

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Position:

Vice President, Marketing & Communications, Global Media at Nielsen

Location:

New York, New York

Industry:

Marketing and Advertising

Work:

Nielsen - New York, NY since Apr 2012
Vice President, Marketing & Communications, Global Media
Nielsen - New York, NY Oct 2011 - Mar 2012
Global Senior Marketing Communications Director, Global Media Ideation and Advertising Effectiveness
The Nielsen Company - New York, NY May 2010 - Sep 2011
Global Senior Marketing Director, Online and Advertising Effectiveness
Los Angeles Times - Los Angeles, CA Feb 2010 - May 2010
Sr. Market Research Analyst, Entertainment
CBS Interactive CNET Networks Entertainment Gamespot - San Francisco , CA May 2008 - Feb 2009
Product Marketing Manager

Education:

Northwestern University 2006 - 2007
Master of Science (MS), Integrated Marketing & Communications University of Pennsylvania - The Wharton School 1997 - 2001
B.S., Economics: Marketing & Comm Arcadia High School 1993 - 1997

Skills:

Marketing Strategy
Ideation
Media Planning
Marketing Communications
Marketing Research
Product Marketing
Project Management
Marketing Management
Digital Marketing
Strategic Partnership Management
Brand Awareness
Brand Communication
Event Management
Client Communications
Event Marketing
Data Analysis
Value Proposition Development
Budget Management
Industry Relations
Growing Revenue
Google Adwords
MRI
MMR
Competitive Intelligence
Exact Target
Omniture
comScore
Nielsen
Mac
PC
Microsoft Office
Program Evaluation
Microsoft CRM
Salesforce.com
Live Meeting
project management
Client Engagement
Digital Media
Alliance Development
Industry Research
Digital Strategy
Business Growth
Global Marketing
Product Launch
Brand Equity
Filemaker Pro
SPSS
Channel Management
iWork
Marketing Messaging

Languages:

English
Chinese

Instructional Specialist

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Industry:

Religious Institutions

Work:

Winnie Ching

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Skills:

Microsoft Office
Customer Service
Microsoft Excel
Microsoft Word
Powerpoint

Winnie Ching

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