Ying C Li

US Patent:

7640309, Dec 29, 2009

Filed:

Mar 7, 2005

Appl. No.:

11/074099

Inventors:

Li Li - Issaquah WA, US
Ying Li - Bellevue WA, US
Brian Burdick - Bellevue WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 15/16
G06F 17/30

US Classification:

709206, 709204, 707 3

Abstract:

Methods for providing instant messaging capability in conjunction with an online reference is provided. In one embodiment, the method may include receiving an indication to initiate display of online content, selecting at least one reference in response to the indication, the at least one reference being associated with a source, and displaying the at least one reference in association with an instant messaging enablement indicator. If desired, the instant messaging enablement indicator may be different depending upon whether the source associated with the at least one reference is not instant messaging enabled, is instant messaging enabled but not currently online, and is instant messaging enabled and currently online. Accordingly, the method may further include determining if the source associated with the at least one selected reference is instant messaging enabled and, if so, determining if the source is currently capable of at least one of receiving and transmitting instant messages.

US Patent:

7653627, Jan 26, 2010

Filed:

May 13, 2005

Appl. No.:

11/128788

Inventors:

Ying Li - Bellevue WA, US
Li Li - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Xianfang Wang - Beijing, CN
Hongbin Gao - Beijing, CN
Hua-Jun Zeng - Beijing, CN
Benyu Zhang - Beijing, CN
Zheng Chen - Beijing, CN

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 17/30

US Classification:

707 7

Abstract:

Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.

US Patent:

7689458, Mar 30, 2010

Filed:

Oct 29, 2004

Appl. No.:

10/977824

Inventors:

David E. Heckerman - Bellevue WA, US
David M. Chickering - Bellevue WA, US
Christopher A. Meek - Kirkland WA, US
Brian Burdick - Bellevue WA, US
Li Li - Issaquah WA, US
Murali Vajjiravel - Sammamish WA, US
Ying Li - Bellevue WA, US
Rajeev Prasad - Kirkland WA, US
Raxit A. Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705 1446, 705 1, 705 14, 705 26, 705 27

Abstract:

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e. g. , a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e. g. , advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

US Patent:

7689548, Mar 30, 2010

Filed:

Sep 22, 2006

Appl. No.:

11/534567

Inventors:

Ying Li - Bellevue WA, US
Honghua (Kathy) Dai - Sammamish WA, US
Lee Wang - Kirkland WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 7/00

US Classification:

707 3, 707 1, 707 2, 707 4, 707 5, 707 6, 705 37

Abstract:

Techniques for cross-selling keywords among keyword bidding entities (e. g. , advertisers) based upon bidding patterns are provided. Utilizing a keyword suggestion tool in accordance with one embodiment, upon receipt of a first keyword, may examine all additional keywords that have been paired with the first keyword in the bidding patterns of other bidding entities and recommend one or more of the paired keywords to the bidding entity for consideration. In another embodiment, a keyword suggestion tool, upon receipt of a keyword from a first bidding entity, may examine the bidding pattern of the first bidding entity in comparison to the bidding patterns of other bidding entities to identify bidding entities that are similar to the bidding entity. Recommendations may then be made to the first bidding entity based upon keywords that the identified similar bidding entities have bid.

US Patent:

7788131, Aug 31, 2010

Filed:

Dec 15, 2005

Appl. No.:

11/300918

Inventors:

Shuzhen Nong - Bellevue WA, US
Ying Li - Bellevue WA, US
Tarek Najm - Kirkland WA, US
Li Li - Issaquah WA, US
Hua-Jun Zeng - Haidian District, CN
Zheng Chen - Haidian District, CN
Benyu Zhang - Haidian District, CN

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 1471

Abstract:

Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.

US Patent:

7974994, Jul 5, 2011

Filed:

May 14, 2007

Appl. No.:

11/748249

Inventors:

Ying Li - Bellevue WA, US
Teresa Mah - Bellevue WA, US
Jie Tong - Beijing, CN
Xin Jin - Sammamish WA, US
Saleel Sathe - Sammamish WA, US
Jingyi Xu - Beijing, CN

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 7/00
G06F 17/30

US Classification:

707810

Abstract:

Computer-readable media, systems, and methods for sensitive webpage content detection are described. In embodiments, a multi-class classifier is developed and one or more webpages with webpage content are received. In various embodiments, the one or more webpages are analyzed with the multi-class classifier and, in various embodiments, a sensitivity level is predicted that is associated with the webpage content of the one or more webpages. In various other embodiments, the multi-class classifier includes one or more sensitivity categories.

US Patent:

7983959, Jul 19, 2011

Filed:

Nov 30, 2004

Appl. No.:

11/000243

Inventors:

David M. Chickering - Bellevue WA, US
Christopher A. Meek - Kirkland WA, US
David E. Heckerman - Bellevue WA, US
Brian Burdick - Bellevue WA, US
Li Li - Issaquah WA, US
Murali Vajjiravel - Sammamish WA, US
Ying Li - Bellevue WA, US
Rajeev Prasad - Kirkland WA, US
Raxit A. Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705 263, 705 261, 705 144, 705 1446, 705 1454

Abstract:

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e. g. , a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e. g. , advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

US Patent:

8065311, Nov 22, 2011

Filed:

Jun 26, 2008

Appl. No.:

12/147417

Inventors:

Mingyu Wang - Beijing, CN
Weibin Zhu - Beijing, CN
Ying Li - Bellevue WA, US
Qiaolin Mao - Beijing, CN

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 7/00
G06F 17/30

US Classification:

707748, 707752

Abstract:

Described is a paid search advertising technology in which advertisements associated with bidding keywords are ranked by relevance when returning one or more advertisements in a response to a query. A relevance score is computed for an advertisement based on the bidding keyword and page data (text and/or other page content) of the advertisement. The relevance score may be based on a similarity vector score computed from a keyword vector and page data vector relationship, combined with a proximity score computed from the keyword's bigram set and the page data bigram set. When a query is received, advertisements are selected based on the proximity of the query to each advertisement's bidding keyword, providing candidate scores. Each candidate score is modified (e. g. , multiplied) into a final score based on its respective advertisement's relevance score.