Alan J Zimmerman

Business To Business To Marketing Management

Business to Business Marketing

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing bet...

Protecting Your Intellectual Property Rights: Understanding the Role of Management, Governments, Consumers and Pirates (Management for Professionals)

Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protec...

Brave questions: Building stronger relationships by asking all the right questions

Communication can be magic, but it can also be maddening. It all depends on the skills you have. This book will bring out the magic. Whether it is with your spouse, your kid, your friend, or your co-worker, almost any relationship can be strengthened. And the strengthening process taught in this boo...

The Payoff Principle: Workbook for Individuals or Groups

From all the research done on education, learning, change and transformation, one thing is clear. An easy, laid-back, one-time read of a book does not bring about as much improvement as a serious study of a book. In fact, most of what is read is soon forgotten let alone implemented. If you’re lookin...

The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights

The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is know...

The Service Payoff: How Customer Service Champions Outserve and Outlast the Competition

It gives you all the tools you need to go BEYOND customer service, to go BEYOND customer satisfaction, to achieve customer enthusiasm. And you'll be able to use these hundreds of tips and tactics, skills and strategies, on the job, in any job, or even at home, because everyone in your life is a ''cu...

Business to Business Marketing Management: A Global Perspective

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex...

Pivot: How One Simple Turn in Attitude Can Lead to Success

WHETHER YOU ARE struggling with your goals, unmotivated at work, burnt out on bad news, or just uninspired, a simple turn in attitude can make all the difference. In Pivot, Dr. Alan R. Zimmerman draws from his extensive experience as a performance consultant and speaker to reveal the crucial role th...