Manager, Strategic Business Analysis at Targetbase
Location:
Dallas/Fort Worth Area
Industry:
Marketing and Advertising
Work:
Targetbase since Jul 2006
Manager, Strategic Business Analysis
Nielsen Media Research Jun 2005 - Jul 2006
Methodological Research Analyst II
Southern Progress Corporation Jan 2002 - Jul 2003
Research Analyst, Southern Accents & Coastal Living
Education:
University of North Carolina at Chapel Hill 2003 - 2005
University of Alabama 1997 - 2001
BA, Advertising
The Marketing Arm
Vp, Data and Marketing Science
Targetbase Jul 2006 - Aug 2013
Director, Strategic Business Analysis
The Marketing Arm Jul 2006 - Aug 2013
Director, Measurement and Performance Science
Nielsen Media Research Jun 2005 - Jul 2006
Methodological Research Analyst Ii
Southern Progress Corporation Dec 2001 - Jul 2003
Research Analyst, Southern Accents and Coastal Living
Education:
University of North Carolina at Chapel Hill 2003 - 2005
Masters, Master of Arts, Communication
The University of Alabama 1997 - 2001
Bachelors, Bachelor of Arts, Advertising
Skills:
Customer Insight Marketing Research Analytics Integrated Marketing Segmentation Database Marketing Market Research Digital Marketing Marketing Strategy Direct Marketing Email Marketing Business Analysis Interactive Marketing Relationship Marketing Strategy Mobile Marketing Digital Strategy Google Analytics Customer Acquisition Omniture Competitive Analysis Multi Channel Marketing Web Analytics Data Analysis Leadership Social Media