Anthony J Fiore

US Patent:

20020083437, Jun 27, 2002

Filed:

Sep 7, 2001

Appl. No.:

09/948230

Inventors:

Anthony Fiore - Long Valley NJ, US
James Klein - Ft. Washington PA, US

International Classification:

H04N007/16
G09G005/00

US Classification:

725/023000, 345/700000

Abstract:

An Internet-based digital promotion system for effectively presenting interactive promotional items to consumers during a digital broadcast/transmission. The Internet-based digital promotion system includes a control center, at least one broadcast station, and at least one computer system all in communication with one another via a global computer network (e.g. Internet). A receiver in communication with the computer system of a viewer receives a digital signal transmitted by the broadcast station. The digital signal contains video, audio and digital tokens wherein the digital tokens correspond to commercials or other events occurring within the digital signal. The digital token is displayed as an object upon the display screen of the computer system or a television thereby allowing the viewer to select the object. Upon selecting the object, the file data is logged to the computer system along with the date and time. When the computer system is logged upon the Internet, the digital token information is transmitted to the control center via the Internet wherein the viewer is able to redeem coupons and other promotional items. The control center logs the consumer information relating to the viewer to assist in obtaining marketing research of the digital broadcast/transmission programming and commercials.